Catalpha’s Food Packaging Design Helps Fight Breast Cancer
Catalpha was recently able to help create the package design of a very unique snack food product – Pink Chips. Pink Chips were created and promoted as a snack product aimed towards reducing the occurrence of breast cancer. Indeed a unique product, the main intention or business objective was to donate 70% of the sale proceeds to the cure of cancer. Keeping in mind this noble objective, we started with the process of designing the logo and package design and then followed with the launch of their website.
Our very first objective was to make the design stand out from all other snack products in a very busy store category. Also it needed a strong message, which would induce everyone to buy the product and contribute towards fighting breast cancer. Keeping this in mind, we designed the logo using the strong iconic design of the breast cancer pink ribbon. We also put a strong message in the form of the promotional copy.
The end result was positively received and contributed to the overall success of the product. We also felt good to be associated with such a noble project
Read more about how we helped an iconic candy brand update their brand look and product packaging.
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Don’t take our word, listen to our customers…
Catalpha did a really terrific job on a complete redesign of our retail packaging. Our current retail customers continue to comment to me how eye-catching and attractive the updated art is, and when we’ve shown prospective new customers the new packaging, they totally love it. It’s just really easy to imagine the product jumping off shelves.
George Prior, BBQ Dragon
Thanks for all the support you’ve given us on this clam shell project for the oil valve. You all truly do an amazing job!
I wanted to inform you I’ve received the shipment and the boxes look great! Thank you for making the reorder easy and getting them to me quick.
Anthony Daraban, Luvit LLC