Packaging Design Services FAQs

How does the packaging design process work?

At Catalpha, package design is a collaborative process with our clients. We consider your target market, retail and competitive environment, brand personality, product functionality, and, of course, budget and timing factors to present ideas and develop packaging to meet all your goals.

What if I don’t have a logo yet?

Catalpha can create a logo and/or complete brand identity for you to use on your packaging and all your marketing materials.

I’m going to need a website. Can you help with that?

We can help you develop a professional-looking Web presence, set up e-commerce or online customer service features, drive traffic with SEO, develop a Google Adwords campaign – anything you need online.

Can you help me with the package text?

Absolutely. Copy is critical, and we can help you distill your message and focus copy points on your customer’s immediate need.

Can you print my package?

While we are not a printer, we can help get your package printed. Even in low quantities most times. We do have the experience to guide you in the right direction, and help make early decisions to keep it cost efficient.

How do I get a UPC code for my package?

It’s simpler than you think. Once you register with the Uniform Code Council and obtain an ID number, we handle all the code creation and placement issues.

Read more about UPC codes on our blog>

My product is shelved next to many larger brands, how do I make it stand out?

Competitive merchandising is critical to sales. We’ll help you thoroughly analyze your retail environment and develop unique packaging solutions that speak directly to your customer’s needs and outline immediate product benefits – the best way to sell any kind of product.

Can you create other marketing materials to work with my packaging?

Everything related to your product we can create for you. Websites, ecommerce websites, point of purchase displays, sell sheets, brochures, catalogs, trade show collateral, and web marketing. We’ll help you build a strong and successful brand look across all your product marketing materials.