The Daves Sweet Tooth Brand had one iconic reference that we needed to build on – they had started out selling their toffee in glass canning jars. To scale their packaging efforts, they needed to switch to a convenient tear-off flexible pouch package… in the shape of a canning jar. Simply the jar graphic, logo and the flavor name.
With only a few flavors at the time, the simple iconic look worked. Things grew wild as they began adding one unique flavor after another and that’s where Catalpha came in.