DAVE’S SWEET TOOTH
Packaging Design Case Study: Snack Food
It began with one person who made some of the best tasting toffee ever. That quickly became a local favorite, and just as quickly grew to become a national brand.
The Daves Sweet Tooth Brand had one iconic reference that we needed to build on – they had started out selling their toffee in glass canning jars. To scale their packaging efforts, they needed to switch to a convenient tear-off flexible pouch package… in the shape of a canning jar. Simply the jar graphic, logo and the flavor name.
With only a few flavors at the time, the simple iconic look worked. Things grew wild as they began adding one unique flavor after another and that’s where Catalpha came in.
Building on Brand Equity
To build a family branded appearance across their flavors, we ran with the canning jar concept, but amped it up to really define the Daves Sweet Tooth Brand. The jar became more dimensional with a rustic homemade kraft look. The logo was redefined to stand out more. We had each unique flavor of toffee custom photographed alongside their mouth-watering ingredients, and color-coded banding to visually highlight each distinct flavor.
Mason jars with custom labels
Custom stand-up pouches
A Brand Follow Up
Daves Sweet tooth has since blown up with online sales with new toffee flavors being regularly added. The owner ( son of the original founder) is fun to work with and we have been able to help build his brand and broaden his reach. A big bonus for him has been our custom package rendering capabilities, allowing for quick pre-production launches and flavor testing. And as he launches into retail, we have developed Point of Purchase displays and gift packaging.
3-pack toffee gift set
Don’t take our word, listen to what Dave’s Sweet Tooth have to say…
Are you ready?
Contact Catalpha to schedule a risk-free consultation on your next project.
Don’t take our word, listen to our customers…
“Catalpha created our initial branded package which gave us a great look and the confidence to walk into any buyer’s office knowing we had a quality product in a packaging that would stand up to or beat any of the competitors.”
For the second week in a row all 5 appointment slots on Saturday are booked. Plus I have had some on weekdays. I am almost totally booked for July, August is close. And September is filling out nicely too. I think adding that option was a brilliant idea that has paid off. I think we have a Home run! Pretty exciting!
Donna Meros, Essex Florist, Owner
I wanted to inform you I’ve received the shipment and the boxes look great! Thank you for making the reorder easy and getting them to me quick.
Anthony Daraban, Luvit LLC