He found the right packaging design company in Catalpha. Following serious discussions with owner Don Keller, an agreement was reached that Catalpha was the right fit, with the attention to detail, support and one-on-one attention this brand would require.
After numerous conversations, a creative brief and product development notes were reviewed we convinced Dr. Walker that not only did we need to sell his product on the package, but also his story. Dr. Walker’s breadth of experience and the amount of technology embedded in this product was key to the brand.
We knew that to present this product in the proper light would require more than your normal 6 sided package. We needed room to sell the story and create a user experience that backed the buyer’s purchase decision. A presentation box with a front open lid and custom designed insert was decided on.
Initial presentation included several front cover concepts to display different approaches of creating a brand look and to float various product messaging angles.