The brand back story
MASCOT Pecan Shelling Company is a proud family owned company that was founded in 1955. Over the years they have expanded their operation from just nuts to include a large variety of candies and snacks. They were already selling a line of these products under SCOTT’S, a fundraising division.
They pride themselves on their homemade, small batch, original recipe products, made in the USA, and were clear that this new retail line must reflect their history in the brand graphics and copy.
The Mascot brand evolution
Our first projects
Our initial project was taking their top 4 sellers from wholesale to retail. A package design was created that was centered around their history. It incorporated their existing Scotty dog logo and a historical shot of their ﬁrst, original storefront location. Differentiating the various flavors through color guaranteed the choices would be evident on the shelf.