THERABAND
Packaging Design Case Study: Fitness and Exercise Product
The health therapy market is well acquainted with the TheraBand product. This product needed a refresh to enhance its entrance into the consumer sporting goods channel. Products that crossed the boundary between fitness and recovery were a good fit for forward thinking retailers. This line of products had many skus, in many shapes to accommodate. The design had to be flexible, colorful and unique.
Retail product point of purchase cardboard counter display.
In-store shelf signage and plan-o-gram for retail products.
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Don’t take our word, listen to our customers…
Catalpha did a really terrific job on a complete redesign of our retail packaging. Our current retail customers continue to comment to me how eye-catching and attractive the updated art is, and when we’ve shown prospective new customers the new packaging, they totally love it. It’s just really easy to imagine the product jumping off shelves.
George Prior, BBQ Dragon
Thanks for all the help you do for our company!
Jake Tarver, Mascot Pecan Co.
For the second week in a row all 5 appointment slots on Saturday are booked. Plus I have had some on weekdays. I am almost totally booked for July, August is close. And September is filling out nicely too. I think adding that option was a brilliant idea that has paid off. I think we have a Home run! Pretty exciting!
Donna Meros, Essex Florist, Owner
