THERABAND
Packaging Design Case Study: Fitness and Exercise Product
The health therapy market is well acquainted with the TheraBand product. This product needed a refresh to enhance its entrance into the consumer sporting goods channel. Products that crossed the boundary between fitness and recovery were a good fit for forward thinking retailers. This line of products had many skus, in many shapes to accommodate. The design had to be flexible, colorful and unique.
Retail product point of purchase cardboard counter display.
In-store shelf signage and plan-o-gram for retail products.
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