A ‘Bonus Mystery Tile’ icon was designed and cleverly used to cross sell a tile of a different sort in some of the pouches. The pouch backs featured the Genius Gems brand story, descriptive text, social media links and clean line art.
Branding is not a one-and-done event. Thought and attention needs to be given in developing and initiating a brand’s visual persona. Anticipating a brand’s forward direction and path at the onset of brand development allows for creating a visual look that is flexible, dynamic and lasting. With its clean, bold, easy to read branded format the Genius Gems Brand continues to grow, with new products and offerings.
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