Highlight the Specialty Physician Staff at the new Cancer Institute.

Focused marketing campaign uses established brand look to create market awareness to new cancer center services.

As St. Joseph Medical Center began building their new Cancer Institute, the challenge was to create a variety of materials that would highlight their Specialty Physician staff utilizing the design format Catalpha previously created. This campaign needed to drive other cancer specialists to refer their patients to The Cancer Institute for treatment.

Campaign Material:
  • Pocket folder with stitched pages and inserts
  • Cancer annual with yearly articles and statistics
  • Direct mail campaign introducing their Cancer Symposium including a “Save The Date” announcement followed by a large (8.5″ x 11″) multi-page mailer
  • Cancer Symposium online registration website


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