Marketing the Johns Hopkins Community Physicians Medical Centers Throughout the State

Community-based direct mail and newspaper marketing helps create awareness for medical centers.

Marketing Challenge

• Create a neighborhood feeling for each health center that is part of a larger existing network of community health centers.
• Carry marketing strategy to other health centers in the network.

Strategy

Individualized postcard mailings announcing new doctors and hours. Carry this same theme forward with newspaper ads in community papers and newsletter mailings as well.

Project Elements

• Marketing plan
• Media plan and placement
• Develop advertising and support materials
  • mailers
  • newsletter mailings
  • community newspaper ads

Results

Marketing efforts attained required active patient numbers at the clinic site. Additionally, marketing efforts built community awareness which continues to draw new patients to center.

We developed the creative and managed through to placement and mailing for Johns Hopkins. We have managed multiple location advertising support: coordinating newspaper insertions and dropping mailing for several sites simultaneously.