![THERABAND THERABAND](https://catalpha.com/wp-content/uploads/2016/08/branding-hero-thera-band.jpg)
THERABAND
Packaging Design Case Study: Fitness and Exercise Product
The health therapy market is well acquainted with the TheraBand product. This product needed a refresh to enhance its entrance into the consumer sporting goods channel. Products that crossed the boundary between fitness and recovery were a good fit for forward thinking retailers. This line of products had many skus, in many shapes to accommodate. The design had to be flexible, colorful and unique.
![TheraBand brand pop counter display Retail product point of purchase cardboard counter display.](https://catalpha.com/wp-content/uploads/2016/08/TheraBand-brand-pop-counter-display.jpg)
Retail product point of purchase cardboard counter display.
![TheraBand brand inline 4ft shelf pop In-store shelf signage and plan-o-gram for retail products.](https://catalpha.com/wp-content/uploads/2016/08/TheraBand-brand-inline-4ft-shelf-pop-460x322.jpg)
In-store shelf signage and plan-o-gram for retail products.
![rule-down-point Scroll down for more...](https://catalpha.com/wp-content/uploads/2017/03/rule-down-point.png)
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![luvit-brand-logo Company logo for Luvit](https://catalpha.com/wp-content/uploads/2019/01/luvit-brand-logo-180x55.png)
I wanted to inform you I’ve received the shipment and the boxes look great! Thank you for making the reorder easy and getting them to me quick.
Anthony Daraban, Luvit LLC
![ValvoMax-logo-brand Company logo for ValvoMax](https://catalpha.com/wp-content/uploads/2019/01/ValvoMax-logo-brand-180x66.png)
Thanks for all the support you’ve given us on this clam shell project for the oil valve. You all truly do an amazing job!
Mike, Valvomax
![brand-logo-therapearl TheraPearl Logo](https://catalpha.com/wp-content/uploads/2016/08/brand-logo-therapearl.jpg)
“Catalpha created our initial branded package which gave us a great look and the confidence to walk into any buyer’s office knowing we had a quality product in a packaging that would stand up to or beat any of the competitors.”
Daniel Baumwald,
TheraPearl