PERFORM Health / Retail Drug Channel Skin Care Product Gets Facelift
Perform was an existing pain relief cooling gel that was in need of a packaging refresh. This product incorporated BIOFREEZE ingredients, a major pain relief product well known in the clinical market. Catalpha was approached to bring the two together, while establishing a design that worked well in the over-the-counter drugstore market and enabled it to be applied across multiple product sizes AND even a new warming pain relief gel product.
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“Catalpha created our initial branded package which gave us a great look and the confidence to walk into any buyer’s office knowing we had a quality product in a packaging that would stand up to or beat any of the competitors.”
Daniel Baumwald, TheraPearl
Catalpha did a really terrific job on a complete redesign of our retail packaging. Our current retail customers continue to comment to me how eye-catching and attractive the updated art is, and when we’ve shown prospective new customers the new packaging, they totally love it. It’s just really easy to imagine the product jumping off shelves.