U.S. Family Health Plan at Johns Hopkins

Coordinated marketing tools throughout the year increases membership to military healthcare program.

Marketing the U.S. Family Healthcare Program to families in Maryland required a coordinated, appealing campaign with a number of complicating factors, including regional distribution restrictions, meeting Department of Defense standards, and transitioning from an enrollment season-only insertion schedule to year-round marketing. Catalpha not only met all these needs, it delivered significant membership increases with a campaign that encompassed cable television spots, print ads, web marketing and displays used at monthly information sessions.