THERABAND
Packaging Design Case Study: Fitness and Exercise Product
The health therapy market is well acquainted with the TheraBand product. This product needed a refresh to enhance its entrance into the consumer sporting goods channel. Products that crossed the boundary between fitness and recovery were a good fit for forward thinking retailers. This line of products had many skus, in many shapes to accommodate. The design had to be flexible, colorful and unique.
Retail product point of purchase cardboard counter display.
In-store shelf signage and plan-o-gram for retail products.
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Don’t take our word, listen to our customers…
For the second week in a row all 5 appointment slots on Saturday are booked. Plus I have had some on weekdays. I am almost totally booked for July, August is close. And September is filling out nicely too. I think adding that option was a brilliant idea that has paid off. I think we have a Home run! Pretty exciting!
Donna Meros, Essex Florist, Owner
“Catalpha created our initial branded package which gave us a great look and the confidence to walk into any buyer’s office knowing we had a quality product in a packaging that would stand up to or beat any of the competitors.”
Daniel Baumwald,
TheraPearl
I wanted to inform you I’ve received the shipment and the boxes look great! Thank you for making the reorder easy and getting them to me quick.
Anthony Daraban, Luvit LLC