When a product category heats up and you have something to sell, you have to strike while the iron is hot. Such is the case with our client who, with an entire line of vape products, needed to get to retail fast.
The Brand Challenge
The vape product market was lit up in 2020 when we were contacted by the developer of Vicious Vape. He had an entire series of vape products that needed to get to market quickly. Catalpha was challenged with developing a logo for his brand as well as a brand ‘persona’ that would be distinct and memorable in a saturated retail space. It needed to exude premium, quality and create a buzz that would drive sales in a saturated market category.
The Brand Persona
The distinct Vicious logo is crowned with a vibrant viper and a type treatment was that designed to pick up on the snakes fangs, giving it the ability to stand on its own sans the illustration and still carry the brand impression.
Dynamic, color-coded, mouth-watering graphics were created for each of the 17+ flavor profiles, giving each their own personality.
The Vicious Vape Package
Small in size but big on impact, the package and printing techniques used reinforce the premium qualities that the brand represents. The small, rigid setup boxes feature turned-edged construction with soft-touch matte finish printing. Touches of gold foil-stamping shimmer to catch the eye give a true luxury feel. If that wasn’t enough, they feature a magnetic closure and dense black interior foam insert that cradles the product. Everything combines for a very tactile user experience.
After the Brand Launch
Since the initial roll-out, Catalpha continues to design new packages as flavors are developed. We produced a marketing video for social media, spun out a promo T-Shirt, and produced a countertop POP. It’s been a successful brand launch with Vicious and with a solid brand persona established, the sky’s the limit.
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For the second week in a row all 5 appointment slots on Saturday are booked. Plus I have had some on weekdays. I am almost totally booked for July, August is close. And September is filling out nicely too. I think adding that option was a brilliant idea that has paid off. I think we have a Home run! Pretty exciting!
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